tag:blogger.com,1999:blog-223716492010-02-04T22:23:13.682+11:00This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. Our Ultimate Objective is to help Australian Business Owners take their Business to the Next Level and achieve their Goals where ever they may be in Australia.Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.comBlogger187125tag:blogger.com,1999:blog-22371649.post-13038830730686409002010-01-27T16:24:00.007+11:002010-01-27T16:57:37.583+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left"><strong>What Happens When the Cat is Away in Your Business?</strong><br /><br />When the cat’s away, we all know what the mice do, but what do your staff do when you’re away? If yours is like most businesses, not a lot. Generally, they just go through the motions.<br /><br />Why do the mice play when the cat is away? It is because there are no order or control systems in the barn if the cat is having a nap. The cat is the system. In its absence, the mice make their own rules and look after themselves. They pursue their own goals. While it might look like anarchy, there is still an element of self preservation. They would, for example, be careful not to disturb the cat’s slumber. When the cat awoke, they would return to their normal routine with the cat in control as if nothing had happened while it was asleep.<br /><br /><em>Does this sound like your business?</em><br /><br />A client of mine who ran a membership business found after returning from a four week overseas holiday, not a single new sale was made. Sure the existing clients were looked after, but her staff actually claimed that there were no new enquiries during her absence, in spite of the fact that she had prominent advertising which generated a constant stream of leads, both before she left, and after she returned.<br /><br /><em>Sound familiar?</em><br /><br />Like the cat, she was the system. When she was absent, none of her staff thought to disturb her on vacation to say they weren’t making any sales. Whenever she made contact from the other side of the world, she was assured that everything was fine. And of course things were fine. Her staff were having a holiday too!<br /><br />At this point she realised that she was never going to have a business that ran without her without developing a <a href="http://empowersolutions.com.au/Business_Systems_Procedure_Manual.shtml">Business Management System</a>. Which included a robust sales pipeline.<br /><br />Her staff were provided an Operations Manual with a complete documentation of her business systems along with reporting and performance measurement systems.<br /><br />Her final step was to ensure that her staff were fully trained in the operation of these systems and were appraised on the basis of objective performance standards with appropriate rewards for excellence.<br /><br /><strong>Now when the cat’s away, the cat can play!</strong><br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Business Systems- When the Cat’s Away</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Business Systems- When the Cat is Away | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2010/01/business-systems-when-cats-away.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-1303883073068640900?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-38547486432986464152010-01-16T16:54:00.004+11:002010-01-26T23:36:46.704+11:00<div align="center"><a href="http://www.homebasedbusinessaustralia.org/">Barbara Gabogrecan</a> </div><div align="center"> </div><div align="left"> </div><br /><div align="left">Would you like to have dozens of new potential clients to add to your list this month?<br /><br />Would you like to access over $6,000 in prizes that are of real value to your business?<br /><br />The fastest growing business sector in Australia is the home based business sector. If you are not one, then you should at least be targeting the sector to sell your product and services to. At the beginning of each year hundreds of people decide to start their own work from home business.<br /><br />Mums finally have their youngsters start school (or leave home); employees get retrenched (or decide they want a new start); husbands want to watch their children growing up; people just don’t want to travel in the heat and don’t need the huge cost of petrol or public transport; they may just decide that they want to be their own boss – whatever the reason, there will be many ‘start up’ businesses from home this year.<br /><br /><a href="http://www.homebasedbusinessaustralia.org/"><strong>Home Based Business Australia</strong></a> will become a very important portal for this growing sector, especially as the re-vamped website is already acquiring enormous interest – even before it is launched.<br /><br />Home Based Business Australia is offering over $6000 of prizes during its launch. Starting at January 25th. There is no ‘Mickey Mouse’ hype here. The launch will provide prizes of REAL value to your business. If you wish to offer a prize and increase traffic to your website, please visit the Home Based Business Australia website and enquire directly.<br /><br />So do your business a favour and check out <a href="http://www.homebasedbusinessaustralia.org/"><strong>Home Based Business Australia</strong></a>.<br /><br /><br />Barbara Gabogrecan is the President of <a href="http://www.homebasedbusinessaustralia.org/">Home Based Business Australia</a>.</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-3854748643298646415?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-42722294153184829272010-01-01T22:05:00.003+11:002010-01-01T22:13:18.895+11:00Happy New Year to all business owners. Please enjoy another Australian Landscape Photograph kindly provided by <a href="http://www.peleleung.com/" target="_blank">Pele Leung Photography</a>.<br /><br /><br /><br /><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/Hill_Inlet_Whitsunday_QLD_Pele_Leung_Photography-795389.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/Hill_Inlet_Whitsunday_QLD_Pele_Leung_Photography-795386.jpg" border="0" alt="" /></a><p align="center"> <strong>Hill Inlet Whitsundays, Queensland</strong><br /></p><div align="center"></div><br /><div align="left"></centre><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-4272229415318482927?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-10812715656478858882009-12-23T22:59:00.005+11:002009-12-23T23:19:25.579+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">At this time of year, we hear of all the extravagances of the corporate Christmas parties. Who says the self-employed can't have fun as well?<br /><br /><br /><br /><div align="center"><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/ys6_RSJ4PkU&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ys6_RSJ4PkU&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></div><br /></div><br /><div align="left">May Your Christmas Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Small Business Owners Christmas Party</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Small Business Owners Christmas Party | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/12/small-business-owners-christmas-party.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-1081271565647885888?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com0tag:blogger.com,1999:blog-22371649.post-63006010564750446882009-12-16T06:37:00.004+11:002009-12-16T10:08:27.519+11:00Thanks to our contributers, readers and commenters, <a href="http://www.australiansmallbusiness.net.au">The Australian Small Business Blog</a> was ranked as one of the <a href="http://www.businesspundit.com/the-75-best-business-blogs-of-2009/"target=_blank>Top 75 Business Blogs Globally</a>. (We came in at 43 and represent Australian/NZ. Not sure how the Kiwis will react.) And a special Thanks to Google!!<br /><br />May Your Business Be - As You Plan It.<br /><br /><strong>Dr Greg Chapman</strong><br />Author of <a href="http://www.FivePillarsBusinessSuccess.com">The Five Pillars of Guaranteed Business Success</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-6300601056475044688?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-42522321330429870202009-12-15T17:04:00.004+11:002009-12-15T17:33:35.894+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left"> An Interview with Dr Greg Chapman on taking time off for small business owners. The interviewer was Donna Page of Nett Magazine.<br /><br /><em>Q. The experts say taking a break is essential for mental well being and family life- how difficult can this be for small business owners?</em><br /><br />Most small businesses depend on their owner’s being there- when they are not nothing happens. The staff look to the owner to solve all the problems and the owner brings in the business. So if the owner is away, sales fall and problems requiring the owner’s attention can’t be fixed until they return. That’s why so many businesses close over Christmas- it is the only time the owner can get away, and their staff must take their leave then as well. <br /><br /><em>Q. Can you please detail some reasons why small business operators don't take breaks?</em><br /><br />Most business owners are micro managers- if they give someone else the work, they mess it up, and the owner spends twice as long fixing things. So that get in the habit of doing most things themselves, and anything they give to staff, they have to look over their shoulder to make sure that things are done they way they want. Even if they only go away for a short time, things don’t get done properly.<br /><br />This is the owners fault as they don’t have systems in their businesses so their staff can run things when the owner is absent.<br /><br /><em>Q. From your experience, what are the problems associated with small business owners who do not take breaks and do you believe many do take holidays?</em><br /><br />If the owners don’t take breaks, they end up burning themselves out. So most do take breaks, but their businesses do suffer when they are away.<br /><br /><em>Q. What strategies can be put in place by small business owners to ensure breaks are taken?</em><br /><br />If owners put in place systems in their business, they can give much of the work they presently do to others. They also need reporting in their businesses to ensure that the work is being done when they are not there. All big businesses already have systems and reporting in place- or else they would still be small.<br /><br /><em>Q. Is slowing down the business a good strategy?</em> <br /><br />If you mean slowing down the business so they can take a break, that’s a cost to the business. So while the store is closed for business, you are still paying rent. If you can keep it open, and have staff properly trained in your systems, you can be making money while you take a break. After all staff get paid when they are on holidays, so why not the boss?<br /><br /><em>Q. If the owner takes a break, how can that help their business?</em><br /><br />There is an old saying that owners need to work on their business rather than in it. When they take a break, they are not faced with the day-to-day pressures of their business. This gives them time to think. Not just about their business, but also their life goals. The break will also allow them to re-energise. Owners tend to come back from breaks with a new ideas and a new enthusiasm to implement them.<br /><br /><em>Q. What are the top 5 ways to make sure you get the break you deserve.</em><br /><br />1. Start to delegate as many tasks as you can to your staff<br />2. Monitor your staff’s performance and provide training to support them<br />3. Create reporting systems – what gets measured gets done.<br />4. Have systems for all tasks in your business<br />5. Take short breaks before trying to take a long break<br /><br /><em>Q. Any final thoughts?</em><br /><br />Don’t be afraid to ask for help. Remember all big businesses started as small businesses facing all the problems about taking leave from their business that you are. Everyone of them would have sort advice at some stage. Yes you will have to work to put all this in place, but then, you can take a holiday!<br /><br />Learn how to <a href="http://www.fivepillarsbusinesssuccess.com">make your business run without you</a> Then you can Get Lost when ever you feel like it.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Owners Get Lost- And Grow Your Business</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Owners Get Lost- And Grow Your Business | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/12/owners-get-lost-and-grow-your-business.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-4252232133042987020?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com3tag:blogger.com,1999:blog-22371649.post-46494744218600279372009-11-16T23:34:00.003+11:002009-11-16T23:57:44.302+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">Can you imagine a strategy for your business where you deliberately decided to come last? Does that sound crazy?<br /><br />Most businesses struggle with strategy. Strategy is poorly understood and even more poorly executed. Strategy is all about positioning and not trying to win, or hit a six on every ball. Sometimes it is about surviving until the right ball comes your way, and then hitting a six.<br /><br />That’s the strategy that Australian Steven Bradbury adopted in the final of the men’s short track skating in the 2002 Olympics. Australia had never won a gold medal at the Winter Olympics. In the pool we are great, but on the snow, we are like the Jamaican bobsled team in Cool Runnings. Our tallest mountain would be regarded as a foothill in the Swiss Alps, so our winter athletes have none of the natural advantages that the athletes in cooler countries have.<br /><br />Under these circumstances, reaching the final was a great achievement for Bradbury, but he knew that he would be the slowest in the next race. He knew that on most occasions his competitors could out race him – but he also knew that in this highly aggressive sport, collisions were frequent. He was just hoping that if there was a collision taking out 2 of the skaters, he could pick up a bronze just by staying clear of the collision by holding a position at the back of the pack and waiting for his chance.<br /><br />In this event, however, four skaters went down, and he was able to skate past all the fallen competitors to pick up the gold!<br /><br /><center><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/lfQMJtilOGg&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lfQMJtilOGg&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></center><br /><br />If this race was held again 10 times, in all likelihood he would not have picked up any medal nine of the times. He knew he could not win in a head-to-head competition with his more experienced rivals in playing their game. He would simply exhaust himself. So he played a different game. Not one that would work every time, but one that would work often enough to make it worthwhile for his more modest and realistic ambitions.<br /><br />Having seen how the top skaters raced, he identified a weakness that he could exploit by positioning himself. It was not a strategy for the top ranked competitors, but one a competitor with less capacity could adopt.<br /><br />Do you have a <a href="http://fivepillarsbusinesssuccess.com">business strategy</a> that allows you to compete with your bigger rivals, that exploits their weaknesses rather than trying to take them where they are strongest? One that does not exhaust your resources while you wait for your chance? If you deplete all your resources playing your larger competitors’ game, you will have none left to play yours.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: A Winning Business Strategy - Losing</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=A Winning Business Strategy - Losing | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/11/winning-business-strategy-losing.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-4649474421860027937?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com0tag:blogger.com,1999:blog-22371649.post-86728094103859906562009-11-10T20:34:00.003+11:002009-11-10T20:46:57.494+11:00Please enjoy the first of a series of Australian Landscapes Photography kindly provided by <a href="http://www.peleleung.com/" target="_blank">Pele Leung Photography</a>.<br /><br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 267px; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/Lake_Eildon_VIC_Pele_Leung_Photography.jpg-748160.jpg" /> <p align="center"> <strong>Lake Eildon, Victoria</strong><br /></p><div align="center"></div><br /><div align="left"></centre><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-8672809410385990656?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com0tag:blogger.com,1999:blog-22371649.post-89614433675796920952009-10-29T13:31:00.004+11:002009-10-29T13:49:25.467+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">Is there an elephant in your industry? There is usually at least one. They spend $100,000’s on branding, customer surveys, demographic analysis and focus groups. They spend even more on campaign analysis, testing and measuring to work out what works and what doesn’t. If you are a small guy, how can you compete with that?<br /><br />Well you can. <strong>Just become a flea on the elephants back</strong>. That is what “<a href="http://www.theage.com.au/small-business/entrepreneur/the-ultimate-salesman-20091019-h4nc.html" target=_blank>Crazy John” Ilhan</a> did. In retail, probably the most costly decision is your location. Go for a low cost location, and you get no traffic. If you go for a high cost location, and it is the wrong sort of traffic, you go out of business. Rather than spending a lot of money on geo-demographic surveys to identify customer shifts, he waited for Telstra or Optus to open a store in a new expanding area, and then open a store opposite and offered every passer-by lower prices. <br /><br />By being a flea on the elephant’s back, he let the elephant take him to the fertile feeding locations they had spent large sums identifying.<br /><br />So how might this work for your business? Perhaps you have a motor mechanics business with half a dozen staff. You don't see yourself in competition with BMW, and BMW certainly doesn’t see you as a competitor. You worry about the guy who is about the same size half a kilometre away. So you spend your time checking out what he is doing. This will probably result in a me too strategy, and ultimately the death spiral of a price war.<br /> <br />Alternatively, you could look in another direct. You could pay the same high price marketing company that BMW uses for advice, or you could get that advice for nothing. Drop in to the local BMW service centre and look around. See how clean their service area is. Check out their comfortable waiting rooms. Look at how their staff is presented. BMW spends millions on developing their image.<br /> <br />Now how difficult would it be to give your garage a lick of paint. Supply clean uniforms for your staff. Clean up your waiting room and put in today's paper and a coffee machine? How much do you think that would cost you? Probably $1-2000.<br /> <br />You are still not trying to compete with BMW, just to learn from them. When you start to apply these ideas to your business, the guy down the road won't even be in the game. You will probably even be able to lift your prices! <a href="http://www.fivepillarsbusinesssuccess.com">Savvy marketing</a> does not mean high cost marketing.<br /><br />It is always the little things that make a difference, and you can get all this high price marketing advice for nothing by just opening your eyes and turning your head in the right direction.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: How to Get the Best Marketing Advice for Free</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=How to Get the Best Marketing Advice for Free | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/10/how-to-get-best-marketing-advice-for.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-8961443367579692095?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com3tag:blogger.com,1999:blog-22371649.post-13986212932807705472009-10-15T23:30:00.003+11:002009-10-15T23:39:20.948+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">An important part of any small business' marketing is understanding the nature of their customers. <strong>Are your customers Cats or Dogs?</strong></div> <br /><br /><div align="center"><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/ivqD5_1NJMQ&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ivqD5_1NJMQ&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></div><br /><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Defining Your Customers</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Defining Your Customers | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/10/defining-your-customers.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-1398621293280770547?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com0tag:blogger.com,1999:blog-22371649.post-3143989743741774422009-10-04T12:32:00.004+11:002009-10-04T13:10:39.102+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">So Chicago lost the Olympics. What happened? Clearly there was a lot of backroom manoeuvring - offers made, deals done. Then the US President and his wife attended the final IOC pitch to seal the deal. What did they then do? They talked about what getting the deal would mean to them. This was particularly the case for <a href="http://edition.cnn.com/2009/POLITICS/10/02/michelle.obama.olympics/">Michelle Obama</a>.<br /><br />They both forgot rule 101 in Marketing.</div><br /><div align="center"><strong>It is not about you, it is about your buyer. It is about everyone’s favourite radio station WIIFM. <br />That is: What’s In It for Me?</strong></div><br /><div align="left">Now probably the deal had been done with Rio well before the Obamas arrived in Copenhagen, so the final pitches were just for show and the aggrandisement of the IOC. If that is the case, the Chicago bidding team did not understand the bidding process. If the deal was already lost (and clearly comprehensively lost to be eliminated in the first round) they played their trump card for nothing, and in the end, humiliated the Obamas. Do you think Chicago will get any support for future bids or favours?<br /><br />The Chicago bidding team were clearly not listening to the signals. They would have been there. You have to remember in any bidding process, the buyer will want the losers to stay in till the end, so they can extract the best deal from the winner, so they would be saying encouraging things even if they knew you had lost. Before they played their biggest ace, the bidding team should have known that they had the deal whether the Obamas were present or not, and their presence was just a payment of respect to the IOC for awarding them the bid. <br /><br />It appeared, however, the Chicago bidding team must have really believed that great speeches by the Obamas would get Chicago over the line. If the speech was the thing that was going to change people’s mind and win the bid, it was the wrong speech. While the Obamas have a lot of goodwill in the international arena, the IOC still listens to WIIFM. Even the international general goodwill the Obamas have is based on WIIFM.<br /><br />It is useful for small business owners to remember the lessons that too often the big guys forget. The same rules apply, no matter who you are.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Never Forget Marketing 101</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Never Forget Marketing 101 | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/10/never-forget-marketing-101.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-314398974374177442?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-32303434411062947792009-10-03T17:51:00.006+10:002009-10-03T18:18:13.865+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">Imagine you walked into a supermarket, and you recognised almost none of the brands. There was aisle after aisle of goods to purchase, and you had to stop to read every single packet to see whether you would like this cereal or those biscuits.<br /><br />This could only occur if you had not been exposed to any advertising before you walked into the supermarket. In our current world, of course, that is impossible, as we grow up with advertising around all around us, but yet this has happened to me.<br /><br />I have encountered this situation a number of times when I have shopped in a supermarket in another country. I had no exposure to the local advertising and was confronted by a large variety of brands which were literally foreign to me. I was overwhelmed by choice. A simple buying decision, which might have only taken me a few minutes at my local supermarket while I located my favourite brands of particular categories, was greatly extended while I tried to determine which of these new brands would satisfy my needs.<br /><br />Without the advertising, I did not know what the benefits of each brand were. I couldn’t find out the ingredients without lengthy label examinations. In a number of cases I just opted for the cheapest because I didn’t want to waste more time.<br /><br />This is an interesting experiment you can try if you are travelling internationally, and you are looking after yourself, rather than just living in a hotel where everything is provided. I believe you cannot understand a country if you have not done your weekly shopping in one of its supermarkets.<br /><br />Without advertising, there would be no range. Most products would become commodities with no points of difference. There would be only the most basic features. There would be no niche products for special needs. We would be unaware of all the benefits. Prices would probably be higher as there would be no competition.<br /><br />So when your product is discovered on a store shelf, or on your website, can your buyers readily determine the benefits your product provides and for whom and your points of difference? Is your offer clear, and do you have a call to action? Ideally when they have found your product, they will have already been exposed to your advertising, so the final decision is quick and painless unlike the confusing frustrating ones I had to make without the benefit of advertising.<br /><br />Enjoy this wonderful paean to Advertising – but a <em>strong language warning </em>at around second 6, after which all is ok and very funny.<br /></div> <br /><br /><div align="center"><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/aMohCOhSq2Y&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/aMohCOhSq2Y&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></div><br /><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Advertising – Can We Live Without It?</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Advertising – Can We Live Without It? | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/10/advertising-can-we-live-without-it.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-3230343441106294779?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-50254562792472430392009-09-28T18:55:00.008+10:002010-01-17T11:59:19.352+11:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">Most business owners waste their time doing low value work. They spend dollar time on penny jobs. Find out what brain surgeons do, and then change your business and your life.</div> <br /><br /><div align="center"><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/jchnb9aXYP8&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jchnb9aXYP8&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></div><br /><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Making Your Business Run Without You</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Making Your Business Run Without You | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/09/making-your-business-run-without-you.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-5025456279247243039?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-40351372019701059092009-09-07T23:06:00.002+10:002009-09-07T23:26:55.029+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">All businesses go through predictable changes throughout their lifecycle. From being a solo-preneur to having 20 or more people in the business. At each stage there is a step change in the way the business needs to be managed, and until these changes are made, growth will be difficult. Many businesses have stopped growing and have deliberately shrunk because the owners did not know how to make these changes and how to handle the resulting stress. Unable to cope, they have retreated to the comfort zone that existed in the time when their business was smaller and easier to manage.<br /><br />Often growth is accidental, not planned, and the owner starts employing many others to get the work done without having in place the structure to manage them. They continue to manage their business in the same way they always have, but find that the old ways don’t work in the larger organisation, and may even be counterproductive. It is like driving from your home to participate in Formula 1 racing, but continuing to drive your old sedan on the racing track, rather than changing the vehicle for the new conditions.<br /><br />When considering the Lifecycle of a business the following milestone stages can be identified.<br /><br /><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/Lifecycle-738480.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/Lifecycle-738478.JPG" border="0" alt="" /></a><br /><br /><strong>The first stage</strong> in a business’ growth is when a one person business starts regularly paying for assistance in routine parts of their business. That is they are using routine external support. At this stage, the support is part-time. This usually occurs at the Adolescence stage of the business, when survival is not considered to be an issue. Before then, the owner is trying to save money by doing everything themselves and don’t believe they have the cash flow to pay for outside assistance.<br /><br /><strong>The second stage</strong> in the growth of a business is the first employee. This usually occurs during late Adolescence or early Growing Pains. At this point they are likely to be very busy and they can no longer avoid having full time assistance. During this stage they may in fact, increase their staff to four or five people. Having hired the first employee, the second and third are not so hard.<br /><br /><strong>The third stage</strong> also occurs in Growing Pains. This is the point at which they may hire a salesperson to assist bringing in extra business to support the additional staff. A salesperson unlike other members of staff has a very different role and is more like the owner than anyone else in the business. They must be entrepreneurial and require different skills to manage. <br /><br /><strong>The fourth stage</strong>, also in Growing Pains, is the appointment of a supervisor. For the first time, the owner does not directly control the work of their employees. There is an intermediary. During this stage, there may be other supervisors appointed, and the business can grow to 15 to 20 people.<br /><br /><strong>The fifth stage </strong>is the exit stage from small business to medium sized business. This will be the Second Wind stage of the business where it is completely re-invented. Managers are appointed for the first time. This might start with a full time accountant. The issues become organizational and the owner finds their primary role is not as manager, or even entrepreneur, it is as a leader. Few small businesses make it past this point.<br /><br />The risk for small business is when they wander from one stage to the next by accident. Without understanding the implications of their growth, they will struggle. However, when a business grows by design it is possible to avoid many of the growing pains. <br /><br />This is an extract from <a href="http://www.smallbusinessachiever.com"><strong>The Small Business Achiever – Business Owner Brief</strong></a> Issue 119 where strategies on avoiding the mistakes of growth by accident are covered in detail.</div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Growing Your Business by Accident</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Growing Your Business by Accident | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/09/growing-your-business-by-accident.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-4035137201970105909?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-35995788450033717852009-09-04T15:59:00.001+10:002009-09-04T16:05:47.702+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">As someone who owns quite a few domain names, whenever a domain name gets near for renewal, I get sent unsolicited offers presented like invoices for domain name renewals. They will offer to renew the domain for $245 with an incentive such as an iPod Shuffle. Details of domain name ownership and their expiry are available on public registers which is how they find out who you are. <br /><br />Your website guru probably organised your domain for you when you first set up your website. They probably only charged you $40-50 for 2 years, which is quite reasonable if they included additional support which most do. If this is your first renewal, you may not even know how little the domain name cost you in your original website investment.<br /><br />So when you see offers such as the one I mentioned above, remember the iPod is probably costing them $20, and bulk domain registrations wholesale below $30. Everyone is entitled to a margin depending on the service they supply, but $245 is just ripping you off.<br /><br />I won’t mention the name of the organisation I received this latest offer from as I don’t want to give them a Google boost, but if you own domain names, they will find you.<br /><br />If you are aware of other scams, I would be pleased to report them for the benefit of others here.</div><br /><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Online Business Scam</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Online Business Scam | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/09/online-business-scam.html"><b>click here</b></a> <br /></div><br /><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-3599578845003371785?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com3tag:blogger.com,1999:blog-22371649.post-39472014507318804852009-08-22T13:17:00.004+10:002009-08-22T13:48:29.856+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left"> When coming of age at Melbourne University many years ago, Lygon Street was a favourite haunt. One of our regular restaurants was Il Gambero. Unfortunately, due to a recent fire, it is no more. While this is obviously, significant for me, why am I writing about it here?<br /><br /><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/Il-gambero-769850.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 118px;" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/Il-gambero-769848.jpg" border="0" alt="" /></a><br />What struck me particularly was an interview with Frank Di Mattina, the owner. He made a <a href="http://www.abc.net.au/news/stories/2009/08/20/2661300.htm">comment</a> (see video) that I am sure would resonate with all small business owners.<br /><br /><strong>“Unbelievably, the whole family… it was the first time we have been away from the business, we have been on a business planning seminar.”</strong><br /><br />This comment raises a number of questions.<br /><br /><strong>Had they been in Melbourne, would the fire still have happened?</strong> Fire investigators believe it was started by an old $3 power board in the kitchen. The fire had started 40 minutes after the restaurant had closed for the night. So if they had been in Melbourne, the fire would probably have still occurred. It was an accident waiting to happen.<br /><br /><strong>Would business planning have prevented the fire?</strong> The owners may well have done business planning before, but had they undertaken a business risk analysis and developed a risk reduction plan? For example, did they have as part of their plan regular electrical audits by a qualified electrician?<br /><br /><strong>If they had a risk mitigation strategy and plan, was it followed?</strong> If it was not, was it because there was insufficient training or some other factor?<br /><br /><strong>Should they ever leave their business again? </strong>They should be building a business that does not require them to be present all the time. There should be systems for all parts of their business supported by training, reports and audits to ensure compliance. If these elements are in place, they should be able to be absent from their business as often as they would like.<br /><br />This is not the family’s only restaurant and I hope they will be back soon, if for no other reason, I just love their Scaloppini Funghi.<br /><br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Can Business Planning Ruin Your Business?</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Can Business Planning Ruin Your Business? | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/08/can-business-planning-ruin-your.html"><b>click here</b></a> <br /></div><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-3947201450731880485?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com2tag:blogger.com,1999:blog-22371649.post-39291417500084657312009-08-15T14:50:00.003+10:002009-08-15T15:00:48.629+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">A recent interview with me on BTalk - CBS BNet Australia. This includes a discussion of the issues business owners face when growing their businesses.<br /><br /><div><embed id="cf_mediaPlayer_139065139065_20090812022754_mp3" src="http://p.castfire.com/cf_player.swf" flashvars="sourceURL=139065/139065_2009-08-12-022754.mp3&playCount=up" quality="high" wmode="transparent" name="cf_mediaPlayer_139065139065_20090812022754_mp3" allowScriptAccess="always" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" align="middle" style="position:relative; z-index:1982; height:50px; width:320px;"></embed></div><br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: The Lifecycle of a Business</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=The Lifecycle of a Business | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/08/lifecycle-of-business.html"><b>click here</b></a> <br /></div><br /><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-3929141750008465731?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com2tag:blogger.com,1999:blog-22371649.post-58270738197489689612009-08-10T21:01:00.003+10:002009-08-11T11:09:42.394+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><br /><br /><p><a href="http://www.empowersolutions.com.au/">Empower Business Solutions </a>is a proud sponsor of the </p><p><strong>Marketing and Communications Executives International Awards</strong>. </p><br /><p><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/MCEI1-709878.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 200px; DISPLAY: block; HEIGHT: 63px; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/MCEI1-709874.jpg" /></a><br /></p><p>The winner last year spent two weeks on a dream trip to Italy with her partner – an awesome prize! This year the overall winner will go to Club Med in Phuket with a partner. That could be YOU!<br /><br />Awards are also a great way of getting recognition for your business and creating a point of difference. Any Australian Business is eligible to enter. Even if you don’t win, you could be a finalist which is still a point of difference!<br /><br /><strong>Categories to be judged are:-</strong><br /><br />-SME<br />-Small Business<br />-Micro Business<br />-Home Based Business<br />-Woman in Business<br />-Ethnic Business<br />-Young Entrepreneur (under 25 years of age)<br /><br />The Awards close on October 1st, but start on your entry NOW so that you will be able to schedule it into your busy life.<br /><br />Go to <a href="http://www.mcei.org.au/">http://www.mcei.org.au/</a> then AWARDS for detailed information.<br /><br />Please let me know if you decide to enter and feel free to nominate any of your business associates. When you find a good thing, share it!<br /><br /></p><br /><p>May Your Business be as You Plan It!<br /><br /><a href="http://www.gregchapman.biz/">Dr Greg Chapman<br /></a><br /><a href="http://www.australiansmallbusiness.net.au/" target="_about"><strong>The Australian Small Business Blog</strong></a> </p><br /><p></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-5827073819748968961?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com0tag:blogger.com,1999:blog-22371649.post-64793727626925808522009-08-05T12:04:00.009+10:002009-08-05T15:39:07.777+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><br /><p><br />I am pleased to announce the 3 winners of July's blogging competition. The winners will each receive a HP Officejet Pro 8500 Wireless All-in-One printers valued at <strong>$499</strong> each.</p><p>Firstly a special mention s to both <a href="http://australiansmallbusiness.net.au/blogger/2009/06/july-small-business-owner-competition.html">Steve Osborne</a> and <a href="http://australiansmallbusiness.net.au/blogger/2009/07/dangers-of-passive-word-of-mouth.html">Brenda Thompson</a> for their posts. However the three winners are (in no particular order):</p><p><strong>Cynthia Colli</strong> for her passionate comment on <a href="http://australiansmallbusiness.net.au/blogger/2009/07/how-one-business-spends-50-cents-to.html">Coles controversial marketing campaign</a>.</p><p><strong>Peter Grant</strong> for some extremely interesting <a href="http://australiansmallbusiness.net.au/blogger/2009/06/july-small-business-owner-competition.html#c5407393697196681546">marketing data</a> about how many contacts it makes to make a sale. </p><p><strong><a href="https://www.blogger.com/comment.g?blogID=22371649&amp;postID=3981775259976665982">Nerida Gill</a></strong> for commenting on other comments in the best tradition of blogging. </p><p>Ladies and Gentleman, your printers are in the mail!</p><p>Thank you everyone elso for their contributions. </p><p><strong><span style="color:#ff0000;">The August competition will be for 3 months subscription to the <a href="http://www.smallbusinessachiever.com/">Small Business Achiever</a> valued at $141 for the best commenter.</span></strong></p><p>Post Early and Post Often. Carry on Blogging!</p><p>May Your Business be as You Plan It!<br /><br /><a href="http://www.gregchapman.biz/">Dr Greg Chapman<br /></a><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a> </p><p></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-6479372762692580852?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com2tag:blogger.com,1999:blog-22371649.post-84968407782778687232009-07-28T13:02:00.003+10:002009-07-28T13:09:04.313+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><br /><p><br />How would you like to win one of 3 <strong>HP Officejet Pro 8500 Wireless All-in-One printers</strong> valued at <strong>$499</strong> each?</p><p>All you have to do, is put a comment on this blog, on any posting you like. The more the merrier.</p><p>At the end of the month, the best 3 commentors will each receive one of these printers. The only catch is I can only ship them to Australian businesses.</p><span style="color:#000080;"> <FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>*****Please Note: When you comment for the first time, just let me know that you have </b><a href="http://www.fivepillarsbusinesssuccess.com/Contact/EmailContact.asp?Ref=6951"><strong>here</strong></a><strong> so I can contact you if you win.</strong> </Font></SPAN></SPAN></FONT> (Blogger comments are usually anonymous unless you leave your email address in the post which I don't recommend).<br /><br />Genuine commenters are also welcome to put a link in their comment which will help with their ranking from this highly Google ranked site for the Australian Small Business keywords.</p><p>May Your Business be as You Plan It!<br /><br /><a href="http://www.gregchapman.biz/">Dr Greg Chapman<br /></a><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a> </p><p></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-8496840778277868723?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com0tag:blogger.com,1999:blog-22371649.post-60871985105152056852009-07-28T00:07:00.002+10:002009-07-28T00:17:36.434+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left"> Let’s say your business was to supply landscaping materials to landscapers and then you decided to get in the landscaping business yourself as a side business. What would your landscaper customers think?<br /><br />For materials may be as much as a third of the cost of a job. So when they see their supplier competing with them, they will believe that they will have a significant cost advantage over them. They would also ask: “<em>Why should I be giving money to a competitor to take business away from me</em>?” <br /><br />Which is why, most businesses in this situation go out of their way not to compete with their customers, even accidentally, as can happen sometimes. For example, distributors will in most cases refer retail sales to their retail resellers, but sometimes they may end up supplying a retail customer who has had a poor retail experience.<br /><br />However recently, <a href="http://www.smh.com.au/technology/biz-tech/google-sparks-real-estate-listings-brawl-20090727-dy2n.html" target=_about>Google decided to compete with some of its customers</a>, and they are not happy! Fairfax and News, owners of Domain and Realestate.com pay Google millions of dollars for keywords to send searchers to their websites. Now Google wants to provide listings of real estate directly on google maps for free. This will directly undercut the businesses of two of its largest advertisers. Another issue will be poor quality control from this free service on the accuracy of these free listings with out of date information appearing as well as allowing scammers. <br /><br />A former CEO of REA a competitor of Realestate.com said:<br /><br />"<em>Google is moving from being a search engine to a portal," he said. "Instead of sending you to other websites - which have paid money to be there on its listings - it is now serving up the end data itself. That then raises the question: why would you need to go to the other sites and why would they then pay Google money [for search key words].</em>”<br /><br />A Google spokesperson said they have received “great feedback”. I bet they have!<br /><br />So if Google is giving this service away free, what’s in it for them? It is just one more free service Google offers to make it more difficult for competitor search engines to compete with it. Services such as free email, news, calendar, YouTube, and many others. As it expands, it will inevitably clash with those offering a paid similar service. If they are small, they can just ignore them, but it is more and more finding some hard boundaries and now Google seems to have taken the place of Microsoft in internet demonology and attracting the attention of the regulators.<br /><br />If you are small like the landscape supplies business, there will be other suppliers who refuse to compete with their customers who will get their business.<br /><br />There is a saying in business: “<em>Stick to your knitting</em>”. Business history is littered with examples of failures of businesses which tried to take over their customers knitting. While it may appear that the grass looks greener in your customers pastures, inevitably, there are just as many competitors grazing there as in your own paddock, and they will know much more about this paddock than you will.<br /><br />Respect what your customers do, and help them be successful, and you too will be successful.<br /><br />What do you think? <strong>Remember, the best commenters July 2009 will receive a $500 printer</strong>.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Competing with Your Business Owner Customers</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Competing with Your Business Owner Customers | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/07/competing-with-your-business-owner.html"><b>click here</b></a> <br /></div><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-6087198510515205685?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com0tag:blogger.com,1999:blog-22371649.post-32959168274665041772009-07-19T11:36:00.005+10:002009-07-19T12:07:59.812+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">While driving around I heard a song on the radio from my youth. I didn’t truly understand it then, but I understand it more today. Although it was not written about business owners, it has a message for us. <br /><br />The song is about how we need each others’ help to get what we need and want. In business, this means finding others of a like mind who we can work with. For large businesses regulatory competition issues come into play…. and lawyers. Two big businesses can’t combine and work together without getting a lot of unhelpful attention. There are just too many stakeholders – which is code for people who want to tell the business how it should be run for their benefit, but are not so interested in its success as to want to invest in it! <br /><br />Take the alliance between Coles and Shell, and between Woolworths and Caltex, there have been a lot of complaints by ‘stakeholders’, although not from shareholders! The biggest losers from this arrangement have been the independent supermarkets and petrol stations. Some argue consumers may also have lost, but after scrutiny by the regulators and the government’s ill fated GroceryWatch and FuelWatch schemes, evidence of that has been very difficult to find.<br /><br />In small business, because we aren’t changing the marketplace, we can be far more creative. You can exchange vouchers with as many business owners as you want to extend your reach. You can work on joint projects and events. You can advertise in each others’ newsletters. <br /><br />You can create a referral ring. A classic example of that is the wedding mafia. This often consists of a photographer, a printer, a florist, a venue, and an event planner. If any one of them gets a wedding, they all do! This type of arrangement could quadruple a small business’ reach, which is very difficult for big businesses to do in the same way.<br /><br />These strategies are the most powerful ones available for small businesses. They cost little to organise, although they will take time to find the right partners and time to plan. <br /><br />Remember a small business owner is never alone and when they work with other owners, they are far more likely to achieve the success they desire. <br /><br /><strong>To be successful in business, all you need is a little help from your business owner friends.</strong><br /><br />(OK I admit it, this is just a thinly veiled reason for me to post a song that brings back happy memories. Enjoy.)<br /><br /><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/QIKBq9TeFlw&hl=en&fs=1&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/QIKBq9TeFlw&hl=en&fs=1&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object><br /><br />What do you think? <strong>Remember, the best commenters this month will receive a $500 printer</strong>.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: Working with Your Business Owner Friends</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=Working with Your Business Owner Friends | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/07/working-with-your-business-owner.html"><b>click here</b></a> <br /></div><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-3295916827466504177?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com1tag:blogger.com,1999:blog-22371649.post-72184252724480422162009-07-14T11:18:00.003+10:002009-07-14T11:26:47.978+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">The best earning marketing dollars are spent on your customers rather on advertising where the money goes to some media mogul. Consider this example:<br /><br />Coles is currently offering to pay the GST on feminine hygiene products under the banner “Why should you be taxed for being a Woman”. Why are they doing this and will it work?<br /><br />This is a fairly emotional appeal, but as a male I can be objective on this (he says quickly ducking to avoid sharp objects being propelled at him by the females in his life).<br /><br />Clearly many women feel this is an unjust tax. It was very controversial when first introduced, although the then opposition and now government has done nothing to remove it. <br /><br />Firstly, by raising this issue, Coles gets far wider coverage than their advertising would otherwise reach. It becomes a topic for talkback radio and newsletters like this.<br /><br />Secondly, the actual cost for Coles on a typical product of value around $5 will be 50 cents. Given the tight margins in supermarkets, this might be most if not all the gross profit on the item.<br /><br />Thirdly, it is most unlikely that a woman will visit Coles to buy these products only and go somewhere else to do her weekly shopping. In fact she is likely to get her $100 weekly groceries at the same time as the purchase of these products.<br /><br />Finally, would someone change where they do their weekly $100 grocery shopping for just 50 cents? If the 50 cents off had been for razor blades or Cornflakes it would just be seen as another special, easily ignored, but in this case, Coles are appealing to women’s feeling of injustice, and some might just change to support the principle.<br /><br />Will it work? As in all these strategies there is only one way to find out. <br /><br />Can you think of a way of spending money on your customers to get them to try you?<br /><br />Will you convert to Coles, or do you just see this as cynical manipulation?<br /><br />What do you think? <strong>Remember, the best commenters this month will receive a $500 printer</strong>.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: How One Business Spends 50 cents to Make $100</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=How One Business Spends 50 cents to Make $100 | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/07/how-one-business-spends-50-cents-to.html"><b>click here</b></a> <br /></div><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-7218425272448042216?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com2tag:blogger.com,1999:blog-22371649.post-83500642449379045562009-07-12T14:02:00.005+10:002009-07-12T14:21:31.580+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left">Word of Mouth marketing is important in almost any business big or small. Every business lives or dies based on their reputation. So why would you risk leaving Word of Mouth to chance?<br /><br />While positive reports about your service will get out there over time and create new business for you, bad reports travel like a rocket propelled by hard feelings and anger. Most of your clients who have enjoyed your services will mention you to help out friends and colleagues, but they aren’t active unpaid promoters of your business. When, however, you have let someone down, not delivered on your promise, and have not made things right, their only recourse is to damage you as much as they can.<br /><br />Studies have shown that when you do a great job, people might tell 3 other people. When you don’t, they will tell eleven others that you haven’t, and those eleven will tell three others because people like to spread the bad news as it helps empowers the disempowered and provides a way to strike back at ‘the system’. <br /><br />What if you let someone down who owns a megaphone? That is what happened to United Airlines when they let down a touring band, Sons of Maxwell, when they damaged a $3500 guitar when it was tossed around by baggage handlers, an act they witnessed while waiting to disembark. United then passed the buck on responsibility, and after wasting many hours chasing their claim, the band gave up on United, but not on getting even.<br /><br />The wrote a song about their experience and posted it in on YouTube. At the time of posting, this had been viewed over 2 million times!<br /><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/5YGc4zOqozo&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5YGc4zOqozo&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />The claim for repair of the guitar was $1200, but there seems to be a general policy with United, and probably with most airlines, to make it as difficult as possible to claim damages. Consider the damage in reputation that has occurred to United, and the pain is not over yet. The band’s leader, Dave Carroll, has written a second song (currently being videoed) and is writing a third. <br /><br />Belatedly United are now looking what they can learn from this incident, examining practices that have obviously been entrenched for years. Will anything good come from it? Well this has made the band’s music become far more widely known and has probably been great for business for them. However, for United, my suspicion is that their spokesperson is just in damage control, and as soon as the fuss is over, it will be business as usual. Am I being cynical? Well the comment from United was from a PR flack not the CEO. You be the judge.<br /><br />The message for business is that when you give poor service, anyone of your customers may own a megaphone. In fact, today everyone has access to this same megaphone, and if the message hits a chord (sorry about the pun), or a stereotype prevalent in your industry, it will spread before you know it and you will be considered guilty until proven innocent while everyone has fun at your expense.<br /><br />So treat every customer as if they had their own megaphone so that if they decide to use it, they will just be singing your praises.<br /></div><br /><div align="left"> </div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: The Dangers of Passive Word of Mouth Marketing</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=The Dangers of Passive Word of Mouth Marketing | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/07/dangers-of-passive-word-of-mouth.html"><b>click here</b></a> <br /></div><br /><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-8350064244937904556?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com3tag:blogger.com,1999:blog-22371649.post-10047054863764147272009-07-03T18:46:00.003+10:002009-07-03T19:01:01.269+10:00<div align="center"><a href="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743435.JPG"><img style="MARGIN: 0px 10px 10px 0px; FLOAT: left; CURSOR: hand" border="0" alt="" src="http://australiansmallbusiness.net.au/blogger/uploaded_images/GC-Web-v-small-743433.JPG" /></a> by <a href="http://www.gregchapman.biz/">Dr Greg Chapman</a>, MBA</div><div align="center"></div><br /><div align="left"></div><br /><div align="left">It can be intimidating for a small business owner visiting their corporate clients. They take the lift to the 41st floor and in a marble clad reception, they ask to speak with the executive with whom they have an appointment. They wait in a plush chair in a reception lounge with a magnificent view where they are served a cappuccino in a fine china cup. Finally, the executive assistant ushers them into the executive suite in a corner office, beautifully furnished with expensive artwork on the walls. </div><div align="left"><br />This is not the office of a small business owner, as they know they have a choice. They can have their own executive suite, or they can re-invest in their business to increase profits or increase their own dividends. </div><div align="left"><br />An executive on the other hand sees these trappings as perks. Along with first class travel and a luxury car. After all, they believe they are entitled to be treated this way. It is proof of their importance and authority. Besides which all the other executives at their level are getting the same perks and the company should provide them to demonstrate its strength and position in the business world. </div><div align="left"><br />Most executives don’t own the business, although they may hold some stock. They did not build the corporation from infancy. They are opportunity takers, and if things don’t work out, they will take another opportunity. The opportunity creators are the entrepreneurs.<br /><br /></div><div align="left">So what are small business owners entitled to? Apart form hard work, long hours, stress about meeting their commitments to their customers, staff and suppliers? </div><div align="left"><br />They are entitled to keep their customers happy and see them return time after time. They are entitled to the referrals their customers give when they send their friends and colleagues to their business. They are entitled to the recognition and support they receive from their business owner colleagues who understand them better than anyone else. </div><div align="left"><br />They are entitled to decide who they will work with and who they won’t. They don’t have to justify their actions to others who just want their job. They are entitled to the rewards of their efforts – without someone else claiming the credit and getting the bonus. They can take satisfaction in seeing their business grow and prosper as they do watching their children grow.</div><div align="left"><br />When business owners understand this, they no longer need to feel in awe of their executive clients. In many cases the have risked more and done more than many of the high flyers. They don’t have the arrogance of the corporate executive. Arrogance doesn’t sell. They have created a valuable asset with their own mind and hands. Of that, they are entitled to feel very proud.<br /></div><br /><div align="left">May Your Business Be - As You Plan It.<br /></div><strong></strong><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong>Over to You. What do You Think? Post Your Comments Below.<br /></strong><br />Dr Greg Chapman is the Director of <a href="http://www.empowersolutions.com.au/">Empower Business Solutions</a> and <a href="http://www.australianbusinesscoachingclub.com.au/">The Australian Business Coaching Club</a> and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing &amp; Business Strategies Planning &amp; Systems. He is also the author of <a href="http://www.fivepillarsbusinesssuccess.com/"><strong>The Five Pillars of Guaranteed Business Success</strong></a>.</p><br /><div align="left"></div><div><FONT color=#000080><SPAN style="BACKGROUND-COLOR: #ffff00"><b><FONT color=#ff0000>Share This Article: The Entitlements of a Small Business Owner Entrepreneur</Font></b></SPAN></FONT></div><br /><div>To send this article to a Friend, <a href="mailto: ?subject=The Entitlements of a Samll Business Owner Entrepreneur | The Australian Small Business Blog&amp;body= Hi, I thought this article might interest you: http://www.australiansmallbusiness.net.au/blogger/2009/07/entitlements-of-small-business-owner.html"><b>click here</b></a> <br /></div><br /><br /><a href="http://www.australiansmallbusiness.net.au/"><strong>The Australian Small Business Blog</strong></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22371649-1004705486376414727?l=australiansmallbusiness.net.au%2Fblogger' alt='' /></div>Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.com6